What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
Courageous objectivity
If you are working for a business as a contractor, selling your services...
Strength in depth
This phrase, “strength in depth,” is a common salutation amongst a...
Ever heard of Xennials?
If you were born between ~1977 and ~1983, you are one. This is my...
How to get unstuck
You know those moments when you sit down to write about your business,...
Take the stage with force
Have you ever been present for a live performance that dazzled you from...
The world according to carp
And now for something completely different: The Spilhaus Projection A map...
What’s your Take on Misogi?
A-ha! It seems this concept resonated with more than a few. Responses...
We have to test our limits or they’ll shrink
Have you ever heard of The Misogi Method? It's a Western adaptation of an...
The lemonade stand example
A few days ago, I wrote to ask you how you would explain what you do to a...
Cookie-free since 2023?
Do you have a problem with cookies? I do. No, not that kind of cookies....
Rolling with it
Have you ever tried to plan something? If so, you’re likely familiar with...
How would you explain what you do to a 6-year-old?
When explaining what you do — on your website or in an email — you need...
The view from up here
Sometimes you need a little elevation. It helps you see where you’re...
Competition is a 4-letter word
Do you have competitors? In your business, in your life, in your hobbies?...
On scarcity: finale
You may have noticed an abundance of scarcity in these pieces lately....
On scarcity: part deux
Following yesterday’s brief observation on scarcity, a wise reader and...
On scarcity
If you ever find yourself doubting the power of scarcity and deadlines in...
But why “must” the show go on?
"The show must go on" is one of those phrases that’s accepted as a...