What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
Ladies and gentlemen we are floating in space
Have you ever felt like you wish you could turn off the world for a spell...
What are you playing for?
Imagine, if you will, a children’s soccer game (or football match, if...
Not an American Robin
If you’ve been following along for any amount of time, I hope you’ll have...
An ode to you
Here’s a Tactical Tuesday challenge for you: Include the word “you” in...
On getting on with it
You know that feeling when you get to the end of a day or a vacation or a...
Don’t do the dishes
Do you have a hard time getting to the important stuff when there’s...
If you met your website at a party
Might it come across like one of these? The Brain-Dumper You say hi, and...
Over the fence
“Sometimes, you’ve got to throw your coat over the fence before you know...
Leverage your strengths, accept your weaknesses
If you want to build something unique. If you want to do work you love....
Being aware of awareness
When introducing an idea to someone (like a prospect), it’s important to...
The best in the world
Are you the best in the world at what you do? Stressful question, right?...
Whose opinion counts most?
If you’re trying to get an idea out into the world, whose opinion should...
Cutting out the cruft
Cruft is a lovely term that comes to us from the world of computers and...
Exit, pursued by a bear
If you were ever going to suddenly end a mailing list, this would be the...
Exit, pursued by a bear
If you were ever going to suddenly end a mailing list, this would be the...
Let them eat muffins
“How you sell is what you sell,” said no one; says me. This is more of a...
Let them eat muffins
“How you sell is what you sell,” said no one; says me. This is more of a...
Following the leader
When you own or run a business, your job is laying out a path for people...