What I talk about
when I talk about…
A collection of musings
about copywriting, marketing,
business, and life.
The value of an outside perspective
Have you ever felt like an outsider? Like you didn’t belong? Weren’t...
And it was all yellow
You can really lean into anything you like when trying to make your...
AI AI, Captain
Are you up to your eyeballs in tech bros telling you how not “getting on”...
Putting your money where your mouth is
Would you offer a money-back guarantee for a service? I’ve been of two...
Finally, a cognitive biases codex
Have you ever struggled to get your head around all the cognitive biases...
Messaging and Strategy: A screenplay
Picture this: The High-End Strategy Consultants Sam hired have delivered...
Naming serendipity
Well, wouldn’t you know it? I posted about my naming crisis on Wednesday,...
Sitting on a potato
If you had your cards read this morning, they might have said, “Someone...
Marketing mornings
If you’ve ever tried to balance working for yourself with working for...
A 9-word insight that lifts the heart
“You seem like someone I’d like to work with.” I was on a call today as...
Do you sort your laundry?
The optimal way to do laundry is to separate by shade (dark and light),...
Scape creep
Nope, not a typo. I’m talking about garlic scapes — gardening’s version...
In, on, and for
You’ve heard of the dichotomy of either working on your business or...
Your website can be a script for a sales call
If you have a website and you sometimes do sales calls, shouldn’t it and...
Systems-challenged? Try a Systems Challenge!
If you find yourself struggling to get what you want done in a day — or a...
How to make sure people remember what you want them to
If you ever have to write a set of bullets, this Tactical Tuesday tip...
How do you like your pizza done?
What’s your favourite way to go from thinking about pizza to eating...
Baby, you’re a firework
Happy Canada Day! Explosively, James P.S. The above photo is from when...