And it was all yellow

by | Jul 20, 2023 | Blog

You can really lean into anything you like when trying to make your offering look and feel like A Thing.

Hence:

Black Friday,

Elf on a Shelf,

Cyber Monday,

Boxing Day Sales,

Amazon Prime Day,

Diamonds are Forever,

the Ice Bucket Challenge,

Graduation ceremonies,

Premium (anything),

the Metaverse,

“Institutions,”

Challenges,

TikTok,

Etc.

Or—like our friendly, local grocery oligarchy—just the fact that their packaging is yellow and their prices are low.

Shining for you,
James