For no particular reason, I decided to make every email this week shorter than usual. Aiming to be around or under 100 words.
It was a fun challenge. And it made me wonder how often I hit my usual ~250 words just because I’ve decided that’s how much I write.
My week of shorts:
- You can’t re-reputation
- Why not make it a SPEAR?
- A copywriting manifesto
- Front-load your messages
What did you think?
Is shorter better? Am I overthinking it?
In shorts,
James
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