Let’s jump right in:
- Income – How much do you need, and why?
- Intellectual Stimulation – How important is this and why?
- Purpose – What is your purpose, and will this help achieve it?
- Autonomy – To what extent do you wish to be in control?
At first, this framework seems more applicable to individuals choosing a career path. Or soloists choosing a niche.
And indeed, fellow pathless path wanderer, Claire Taitte, who made it, had exactly that in mind.
She calls it her new mental model of work.
It’s a Tactical Tuesday dream come true.
BUT, and, it works equally well for evaluating a new market or offering you’re exploring for your business.
To wit:
- Income – Will it give you the revenue/profit/margin you need to make it worth the effort?
- Intellectual Stimulation – Will this energize you/your team? Is it in your wheelhouse?
- Purpose – Does this align with your mission and vision? Does it work with your other lines of business?
- Autonomy – Can the new line work on its own, or will it tie up resources from your existing offerings/markets? Is it a custom offer requiring much wheel-reinventing, or is it a fixed offer at a fixed price? (i.e., How much autonomy will clients/customers have?)
Frameworking it,
James
P.S. I highly recommend subscribing to Claire’s excellent weekly newsletter, Stumbling Towards Clarity, where she explores her relationship with work over the course of a 20-year aviation career, a sabbatical, and now self-employment.
Recent Comments