Let’s increase sales and conversions on your website
I can help you identify key things to improve to
make your website talk to your ideal customer.
“James’ upfront strategy work was extremely useful, going on to help with more than just the project for which we engaged him.
James interviewed 10 of our customers, analysed the results for a messaging hierarchy, and highlighted key phrases used to describe their pains, desires, and successes. This helped us articulate the value of our product in terms that resonate with our customers and prospects.”
Head of Europe, Huel
The Optimization Audit is an easy way to achieve big results
without having to pay lots of money for an expensive website redesign.
What does an Optimization audit include?
Your personalized and detailed Optimization Audit includes…
- A ~20-minute recorded video review of (up to) 3 key website pages — I’ll record a walk-through of the 3 most important pages on your website, identifying potential opportunities in your messaging, copy, strategy, design, and UX.
- An executive summary of prioritized recommendations — In case you want to just skip to the good parts, I’ll summarize the most salient points covered in the video so you can start right away and get to the rest when you have time.
- Email follow-up for any questions or clarifications — If something is unclear, or you want me to expand on it, ask away! My inbox is always open to you 🙂
Who is it for?
My Optimization Audits are for founders, owners, and empowered leaders of established, independent, successful small & midsize businesses. They help you get a quick, professional once-over of your marketing materials – typically just before or after making some changes.
If you’ve got a new campaign or asset ready to go, you might want a seasoned pair of eyes on it before you hit publish to make sure you didn’t miss any opportunities to optimize your results.
Or maybe you’ve just launched something, it hasn’t performed the way you thought it would and you want some fresh ideas about why that might be.
“James’ copy and recommendations moved the paid conversion rate of our advertising sales pages from 4% to 10% – an impressive 150% lift! We got great insights about our own business, and now better communicate our value to customers.”
Managing Director, Expats.cz
"James, your O.H.I.O. email was visionary. It's already changed the way I do business and really the way I conduct my entire day. You are a gem."
Founder, 7-Second Websites
How much does it cost?
The regular cost of an Optimization Audit is $499 USD.
However, as a valued subscriber of my list, I’m offering it to you for $399 USD.
“The thing I liked most about working with James - apart from his amazing work on my cold to warm and warm to hot email sequences - were our regular strategy and brainstorming sessions.
Together, we were able to work through many different hypotheses and strategies, making sure we were taking the best approach.
It was like having a sparring partner for my business ideas, which really helped me move forward.”
CEO & Founder, SalesLabs
Bonuses for my subscribers
BONUS #1 — Voice of Customer Data-Gathering Kit
To help you connect better with your ideal customers, I’ll send you the exact Voice of Customer data-gathering kit I use when I’m working on large, 5-figure projects.
It includes interview questions, survey questions, email scripts to ask people for interviews and to send them surveys, plus detailed instructions on how to use all of the pieces.
BONUS #2 — Follow-Up Call with Me (James)
And, to make you feel confident in the changes you made following the Optimization Audit, you can schedule a follow-up call with me where we can talk through your new website together.
100% Money-back guarantee
I’m so sure that my Optimization Audit will provide you with high-value advice that I offer a 100% money-back guarantee. If you feel you have not gotten your money’s worth after watching your Optimization Audit, just let me know, and I’ll refund your payment in full.
"Obility was redesigning the website and new pages were needed, including for advertising campaigns. James didn't just write from what he knew, he researched and interviewed our company experts about each topic and went through several iterations of each page.
With these new pages, our organic conversion rate increased dramatically, up 22% YoY, with total conversions increasing 79%!
Even better were our paid advertising results, with the conversion rate up 237% and total conversions up 782%! This allowed us to scale and our pipeline is at an all-time high!"
Director of Marketing, Obility