Most websites don’t talk to
their ideal customers

“James’ copy and recommendations moved the paid conversion rate of our advertising sales pages from 4% to 10% – an impressive 150% lift! We got great insights about our own business, and now better communicate our value to customers.”

“James, your O.H.I.O. email was visionary. It’s already changed the way I do business and really the way I conduct my entire day. You are a gem.”

“Obility was redesigning the website and new pages were needed, including for advertising campaigns. James didn’t just write from what he knew, he researched and interviewed our company experts about each topic and went through several iterations of each page.

One of my favorite aspects was the “headline party,” a list of different headlines that could be used throughout the page (or repurposed elsewhere).

With these new pages, our organic conversion rate increased dramatically, up 22% YoY, with total conversions increasing 79%!

Even better were our paid advertising results, with the conversion rate up 237% and total conversions up 782%! This allowed us to scale and our pipeline is at an all-time high!”

“One Creative Moment is the unmissable daily gem in my inbox. it’s that most rare type of email, which somehow manages to enrich my life and my appreciation of said life without asking me for anything — barely even my time — in return. Subscribe or continue to live in sadness and ignorance.”

“Working with James on separate copywriting and strategy projects over the past few years, we’ve become better at presenting our services in a way that helps potential clients understand the value we offer.

In particular, a 15-email series James created to move people through the core of our program has surprised me with nearly 100% watching the linked videos they contain. (I was worried they wouldn’t get watched at all!)”

“James’ upfront strategy work was extremely useful, going on to help with more than just the project for which we engaged him.

James interviewed 10 of our customers, analysed the results for a messaging hierarchy, and highlighted key phrases used to describe their pains, desires, and successes. This helped us articulate the value of our product in terms that resonate with our customers and prospects.”

“James spent a lot of time talking with me and putting in the work to understand my perspective, research my market and competitors, and focus in on areas where he thought I could stand out.

I feel I got more than my money’s worth with his great attitude and willingness to be available for follow up questions.”

“The thing I liked most about working with James – apart from his amazing work on my cold to warm and warm to hot email sequences – were our regular strategy and brainstorming sessions.

Together, we were able to work through many different hypotheses and strategies, making sure we were taking the best approach.

It was like having a sparring partner for my business ideas, which really helped me move forward.”